At freshbett.com, we are fully committed to maintaining a safe, transparent, and legally compliant platform. Our Anti-Money Laundering and Know Your Customer (AML & KYC) policy is built in line with applicable legal and regulatory requirements — including the EU AML Directive (2015/849) — and is designed to effectively prevent money laundering, terrorist financing, and any other fraudulent activity. Every member of our team, from management to front-line staff, is expected to uphold these standards without exception.
Our AML/CTF Compliance Programme
We have implemented a comprehensive AML and counter-terrorist financing (CTF) compliance programme that covers all key areas of risk management. This includes:
- Identification and verification of all clients and their ultimate beneficial owners
- Assessment and ongoing monitoring of AML/CTF risks
- Enhanced due diligence for clients identified as high-risk
- Identification of Politically Exposed Persons (PEPs) and their close associates
- Internal procedures for monitoring and reporting suspicious activity
- Screening of all clients against global terrorist lists, sanctions lists, and lists of specially designated nationals
- Regular staff training and awareness programmes
- Thorough record-keeping and documentation management
- Handling of regulatory enquiries and compliance incidents
- Day-to-day compliance oversight by dedicated compliance personnel
Know Your Customer (KYC) Procedures
Our KYC procedures are an essential part of how we operate. They allow us to verify who our players are, protect them from harm, and ensure that our platform is not misused. Our KYC framework includes:
- Full client identification at the point of registration and before any financial transaction is processed
- A clear client acceptance policy — we do not accept underage players or individuals from restricted or sanctioned territories
- Ongoing monitoring of high-risk clients throughout their relationship with us
- Collection of any additional information relevant to assessing AML risk
- Continuous KYC reviews that adapt to newly identified risks over time
- Electronic retention of all identification documents and transaction records for a minimum of 10 years
A Risk-Based Approach
We apply a risk-based approach (RBA) to identify and manage potential AML/CTF threats. In practice, this means:
- Before any transaction is processed, we carry out checks to confirm that the client’s identity does not match any known criminal, banned entity, or terrorist
- Relevant client data is collected and assessed prior to carrying out transactions
- Risk assessments consider factors such as the client’s background, country of origin, source of funds, and transaction history
- Enhanced due diligence is applied to clients or transactions that present a higher level of risk, including those involving unclear fund origins or unusually high transaction values and frequency
Client Identification Programme
We require all clients to complete identity verification before any financial transaction can take place. Verification is also repeated whenever there is any doubt about the accuracy or completeness of previously provided information.
We do not permit any transaction to proceed with incomplete identity verification. As part of this process, clients are required to submit:
- Full name
- Email address
- Date of birth
- A copy of a valid government-issued ID, passport, or driver’s licence
- Proof of residence — such as a recent bank statement or utility bill dated within the last 90 days
This process is handled through a secure, automated verification system to make it as smooth and straightforward as possible.
Politically Exposed Persons (PEPs)
freshbett.com does not conduct business with individuals who are classified as Politically Exposed Persons, or with their immediate family members. All clients are screened against global PEP lists before any relationship is established, as part of our standard onboarding process.
The Role of Our Compliance Officer
Our dedicated Compliance Officer is responsible for overseeing the effective implementation of this AML & KYC policy across the entire organisation. Their responsibilities include:
- Collecting and managing client identification information
- Monitoring transactions for suspicious or unusual patterns
- Developing and maintaining internal policies and procedures for reporting and record retention
- Keeping risk assessments up to date as circumstances evolve
- Maintaining accurate and complete AML records
- Cooperating with law enforcement and regulatory authorities as required by applicable law
- Liaising directly with competent authorities involved in the prevention of money laundering and terrorist financing
- Delivering ongoing AML/KYC training to all relevant staff members
If you have any questions about our AML & KYC procedures, please don’t hesitate to reach out.